Head towards the direction of your goals by keeping your employees motivated and happy. Ask any savvy business mentors, and they will tell you it’s an essential factor for success.
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Image alt text: Employees are laughing while in a meeting
Company culture matters!
But what exactly is company culture?
It is the combination of your office environment, company mission and expectations, ethics and values, and organizational goals. And it can affect your employees’ productivity, efficiency, and collaboration with each other.
In a survey by Glassdoor in 2019, more than half of 5000 respondents see company culture as more important compared to salary in terms of job satisfaction. In the same survey, results also point out that 77% of applicants in the US, UK, France, and Germany consider company culture before sending their resume to a company.
Now that you know this information, the next thing to do is create a positive, engaging workplace culture. How do you create a good culture? Are there best practices that you can also mimic in your own business?
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- Develop trust
Create a good connection with your workforce to build a high trust rating. When your employees trust you, they follow your lead and support your projects with hard work and dedication. But trust is not built overnight; you need to earn it through conscious effort.
So keep your communication lines open. Align your corporate policies to your company’s core values. Give recognition to those who deserve it. These are just some of the things that you can do to gain their trust.
- Set clear expectations and goals
Always communicate your vision and mission to all employees. They need to understand the value of the things that they do for the customers and the company itself. The workforce needs to know the direction of the organization, so it is easier for you to set clear objectives for them. Once they see how they fit into the bigger picture, they can also set their personal goals to coincide with your plans accordingly.
- Acknowledge and reward good work
Recognize hard work, dedication, and excellent output. Employees are motivated when their boss sees the work they are doing for the company and appreciates it in any way possible. If you can afford it, give out monetary rewards or gifts. But even a simple thank-you note or words of appreciation and encouragement can go a long way in creating a good company culture.
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- Measure goals and give feedback regularly
Once you have set goals and proper expectations, it’s time to measure your progress regularly. Evaluate if your key performance indicators fit your current organizational structure and tools. Monitor the pending tasks to make sure that you’re working in complete synchronization. You can also provide feedback regularly so that all teams can align their performance according to the standards set by the company.
- Focus on employee engagement
The daily grind can take its toll even to the most dedicated employee. That is why it is important to provide programs and activities that encourage employee engagement. You can do dress-up Fridays so employees can have something to look forward to instead of the weekly deadlines alone. Organize a teambuilding activity to promote better collaboration among teams. Let your HR department take care of the details and allow their creativity to flow naturally since this is their expertise.
- Develop employees
Performance assessment is an integral part of company culture. It helps determine the strengths and weaknesses of each part of the team. It leads you to look for ways to develop the workforce to realize their full potential. As they continue to grow and develop professionally, your business can also reap the benefits of higher productivity and efficiency. Moreover, it is crucial to facilitate a culture of learning where employees can learn from the company and vice versa. With this, you can offer free training or a cross-training session with other departments to help your workforce develop additional skills.
Different companies in different industries may have various company values. There is no one-stop solution on how to create a positive company culture. But these ideas can help you jumpstart your plans or improve your existing culture. Use them to your advantage and enjoy the benefits of having a positive company culture.